How to Market Yourself as an Apartment Locator
Learn from AptAmigo’s own expert apartment locator, Stephanie Dybel, about marketing yourself to find better apartment leads and build a successful sales career.
How to Generate More Leads for an Apartment Locator
Congratulations – you passed the leasing agent licensing exam and are ready to embark on your real estate career! Working for an apartment locator, such as AptAmigo, can open the door to many opportunities and will enable you to become a rental market expert in any major city.
However, in order to be successful in any new sales position, you need to know how to effectively market yourself to build up your lead pipeline. Your knowledge, enthusiasm and passion will impress clients and set the tone for the rest of the interaction (and, most importantly, closing the deal). Below, I included five tips to help you start marketing yourself as an apartment locator:
1. Practice Your Elevator Pitch
Everybody knows a common question when meeting somebody is: “What do you do for work?” Prepare a two-minute pitch to answer this question. It will come in handy when you attend a networking event or party with people you don’t know. You never know where your next apartment lead can come from!
2. Tap Your Own Network
Everybody has a network, and these folks want to see you succeed! Try emailing close friends and family members. Let them know about your new role and to keep you in mind if they know anybody searching for an apartment. Posting about your new position on Facebook, Instagram, and LinkedIn is a great way to tap into your larger network to grow your pipeline.
3. Keep Up with Industry Trends
This advice correlates to tips #1 and #2. When looking for an agent, people want to work with somebody knowledgeable, trustworthy, and ambitious. Always be eager to learn and keep up with local and national market trends. Joining a local real estate association or non-profit is a great starting point!
4. Find a Mentor
Mentors serve as an invaluable resource at any stage of your career. Chances are your mentor has been in a similar situation before, and you can lean on their expertise to help you navigate your real estate career. Your mentor can be internal or external to your company. Find somebody who challenges you to be the best version of yourself! Like people in your network, mentors want to see you succeed because it reflects positively on them. They are also likely to recommend your services to their contacts.
5. Ask for Referrals
The relationship does not end after a client signs a lease. Always ask for referrals and reviews from your clients – especially if you know you hit it out of the park. Eventually, you will find yourself doing less prospecting and receiving more qualified leads from clients who enjoyed working with you. Who knows, that client who signed a lease may call you when they start looking to move into a new apartment (or even buy a house).
By investing time and energy into marketing yourself, you will set yourself up for success that can span across your career. The most rewarding part about being an apartment locator is that you are in control of your destiny. Best of luck!
Become an Apartment Locator at AptAmigo!
Ready to use your new knowledge about marketing yourself to become a successful apartment locator? Learn more about AptAmigo and what apartment locators do. We’re always looking for new talent. Browse our open positions for apartment locator jobs and apply today!
AptAmigo is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at AptAmigo.
About the Author: Stephanie Dybel is a Leasing Agent in AptAmigo’s Chicago office. She started off her real estate career leasing commercial office space, transitioned into coworking, and now she loves helping clients find their dream apartment. In her free time, Stephanie enjoys a good psychological thriller, exploring Chicago’s restaurant scene, and spending time with her Catahoula-mix, Nola.